The Wow Factor of New High Speed Washers

"WOW! This is a Good Washer!"

How many times have you heard that sentence in your Laundromat? If you have older machines, probably not too often. There is a powerful WOW Factor that comes from the new, modern commercial washers in the new, modern Laundromats. A Wow Factor is customers noticing that you do not have the same old washers as the other Laundromats in your market place, and that your machines are Noticeably Better.

What makes a Wow Factor washer?

Customers use all of the 5 senses to evaluate their laundry. The WOW effect comes primarily from the customers' sense of touch (or kinesthetic sense). When a customer touches their clothes at the end of the spin cycle and feel that they are “almost dry”, this is a Wow effect. When the clothes get extracted in a 200 G commercial washer, approximately 30% of the moisture is wrung out of the clothes and the clothes feel noticeably dryer. These dryer clothes will use less gas to dry and will reduce your gas consumption and costs. AND, the customer knows that these washers are different...better and different.

Visually, when a customer sees steaming hot water entering the soap box, this is a Wow Factor too. Customers figure that they are paying for hot water and for them, the hotter the better. A WOW Factor washer should deliver 125 degree hot water. This is hot enough to produce steam on cool mornings but not too hot where too much fuel is wasted to heat the water (life is a compromise).

Beneficial effects of High Speed washers for Laundromat customers.

When your customers hear the High G-force Washer start to spin up it can sound like a jet engine. This is somewhat distracting but also provides very positive sound feedback to your customers. The jet engine sound reinforces the idea that these are High Speed commercial washers and certainly not your "run-of-the-mill" washing machines. These washers are different and better than the competitors' machines down the road.
 
Most of the other Laundromat businesses in your market have washers that are older than 5 years old, so they do not have all of the WOW advantages of the modern High Speed washers. Customer appreciation is one of the most under-rate attributes of the High Speed Extract washers. Here's what you can expect from your customers when your Laundromat upgrades to new, modern commercial washers:
- Customers will tell other customers and spread the word of mouth that your Laundromat has "really good washers".
- Customers will talk about saving a quarter in the dryers (which can be made up for on the washer vend price).
- Customers will talk about how quickly they can get out of the Laundromat.
- Customers will not care about RPM or G-force or all the other things commercial laundry distributors get excited about. All they know is this that your Laundromat has "good washers".

Stand apart from the rest!

Coin Laundry customers will favor and patronize the "Better Laundromats" with the "Better Washers". Don't be just like the rest, stand apart from the competition and give your customers a good reason to come to your Laundromat and come back again and again.